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YICHENG: fashion meets fun practicality

Polish Your Outfit with
a Phone
Necklace to break out the mold!

"People think Gen Z always buys flashy things on impulse, and only middle-aged people consider practicality." Yicheng says "That's not true! We just couldn't find a product on the market that balanced both." With that realization, the mission was born.
 

Though often overlooked, fashionable accessories can become the best companions to your fit. Gen Z designer Yicheng knows this well, and has made it their mission to help people store essentials in ways that elevate their look rather than downplay it. Starting with mobile phone cases, they are now branching out into designing portable cases for lipstick, keys, headphones, and other daily items that could use a style upgrade.

Yicheng believes the demand for practical yet pretty staples is there, but has not yet been met. All products are designed with practicality in mind to help fashionable folks find reliable necessities. According to Yicheng's mission, "no one will buy necessities just for a flashy appearance... Even if it's just a phone case, we need to make the most of it."

 

As a young designer, Yicheng was inspired by the beauty of everyday life. From beads she played with as a child, to her grandma's old cell phone, to crumpled candy wrappers. The textures, colors, and forms of these memories have become inspiration for a new kind of romantic sentiment through recombination and design.

Yicheng believes all wearable items should have a connection with the wearer. This connection forms the basis of confidence which blossoms into a sense of personal style. And the world needs a little bit more personality in its style. Dresscodes, regulations, conventional expectations of dressing - all very boring. Accessories that express your personal sense of style help to break out of this mold.

 

The phone necklace design is the perfect example of fun practicality. It's not only a conversation piece, but a way of securing and keeping track of one of your most important daily items. Fashion meets fun meets function.